The conceptual design of the overall identity is derived from the study of Prešeren's most prominent creation - Sonetni venec.
Prešeren's work is regarded as one of the most brilliant works of art in the history of Slovenian and European poetry.
The Sonnet consists of fourteen sonnets and a magistral. The version of each sonnet is known as the "Laški enajsterec". Every elder within the structure is divided into a more basic element - a syllable. In the study itself, the structure and rhythm of individual sonnets are best illustrated by a simplified schematic graphic record.
Each line consists of eleven syllables
The sign became the visual representation of Prešeren's most important work and thus the basis for a further comprehensive graphic image. From the dots and lines that illustrate the syllables or the illustrations shown above.