Harap Alb, Alice in wonderland & Hansel and Gretel
"Romania is the country with the biggest illiteracy rate in EU - 6% of a 25 million population. 75% of illiterates are from the rural environment. 16.6% of kids abandon school. 53% of teenagers have difficulties reading and understanding a text. With this campaign we hope to go to the root of it all, and try to put an end to rural illiteracy."
Agency Jandl approached illustrators from around the world to contribute three illustrations per illustrator. Intention was to make reading more appealing trough all the colorful illustrations.